1940s MAYBELLINE BLUE CAKE MASCARA SLIDE CASE ULTRA RARE Vintage NOS BLUE
1940s MAYBELLINE CAKE MASCARA SLIDE CASE INFO SHEET W/ PICTURE GRAPHICS. RARE BLUE CAKE MASCARA ULTRA RARE IN NOS CONDITION! Vintage Good Nos Overall Vintage Condition See pics they are the Description Please Enlarge to Decide RED BRUSH is SIGNED MAYBELLINE Nice HARD TO SEE & PHOTOGRAPH SIGNATURE slight Edge wear to SLIDE BOX Print Reads Reg USA HARMLESS TEAR PROOF WILL NOT SMART THE EYES BROWN MAYBELLINE CO CHICAGO USA The Top of Case IS Script Signed IN Golden LetterS Please enlarge all photos as they are part of the description DIRECTIONS ON SHEET PICTURE GRAPHICS NICE Mascara Cake is Script Signed MAYBELLINE I Desire happy smiling buyers! See Photos & Read Above You Decide! Items Listed & 1,000s more to go Follow Me as the Items Unfold I live in Daytona Beach Shores Florida Average Age is 65 it's Fondly Called Gods Waiting Room Tons More to List a Million More to Fin& Explore Great Vanity items for the Collector or for Period Era Movie Prop So Keep Watch who knows what I Have. The "Maybelline " signature on Box. It has a thick paper "hinge" that remains that's Strudy!
Illinois, in 1915 - renamed Maybelline in 1923 Began in 1917 - Chicago, Illinois, USA Original Cost 75 centsA LITTLE HISTORYThe exact composition of the early Maybelline cake mascara is unknown, but it was most likely a sodium stearate cake mascara. Maybelline came in two shades, black (containing lamp black) and brown (containing iron oxides).
The box included a rectangular cake of product stamped with the name Maybelline, a small bristle brush and a mirror attached to the inside of the lid. The product was applied by first wetting the cake, then using a small brush to lift and apply the colour to the eyebrows and eyelashes. A Little More History Thomas Lyle Williams, a young entrepreneur from Chicago, noticed his older sister Mabel applying a mixture of Vaseline, ash and coal dust to her eyebrows to enhance her eyes. Inspired by the potential of her homespun solution, Thomas used a chemistry set to make a better one, but his first attempt was unsuccessful. So he commissioned Park-Davis, a wholesale drug manufacturing company, to make a suitable product for sale. This first product was named "Lash-Brow-Ine".In 1917, with the assistance of Park-Davis, he began production and sale of a cake eyelash and eyebrow beautifier: this new product was named "Maybelline". In the 1920s promotion play an important role in the success of the company, with a lot of advertising featured famous actresses such as Phyllis Haver, Ethel Clayton, Viola Dana, Ruth Roland and Natalie Moorhead. In the same years, the company expands beyond Maybelline cake mascara by adding a waterproof liquid version (1925), eyebrow pencils and eye shadow (1929). Maybelline, first packaging and first advertisement for "Lash-Brow-Ine", Maybell Laboratories' first product and precursor to Maybelline mascara ad. From The Green Book Magazine, Chicago, Illinois, December 1915.
Maybelline advertisement The Meyer Brothers Druggist, Saint Louis, Missouri, January OldMaybelline Mascara w Brush Cardboard Box Highly Collectible Vintage Makeup Collector Antique RAREThis first product was named "Lash-Brow-Ine". In 1917, again with the assistance of Parke-Davis, Maybell Laboratories began production and sale of a cake eyelash and eyebrow beautifier. The exact composition of this product is unknown but it was most likely a sodium stearate cake mascara also known as'water cosmetique' or'mascaro'. Like other products of its type the colouring agents were suspended in a base of sodium stearate soap.The soap and pigments were mixed together, extruded into strips, stamped and dried. Early versions could irritate the eye but later versions made with triethanolamine stearate were less smarting. Above: Maybelline eyelash beautifier packed in a box made by the Pictorial Paper Package Company of Aurora, Illinois. The brush was made by the Autograph Brush Company of New York City.
The product form is almost identical to earlier French eye cosmetics. It was advertised as being an "ideal, harmless preparation for darkening eyelashes and eyebrows". See photos & Read Above. Specializing in ANTIQUE & VINTAGE VANITY ACCESSORIES & MORE.
